Business Success Stories
last week I had the opportunity to visit a ceramic factory or full Arowana Arowana Citramulia Tbk PT Cikande area, Serang, Banten. This is the second plant at their disposal. The first factory in Tangerang, while the last plant in Gresik, East Java. Arowana built the first factory in 1995 with a production capacity of only about 2.88 million square meters per year, a second factory was built in 1997 with a capacity Cikande 4.5 million square meters per year. Capacity did not change until 2002, after the national economy experienced stability and even growth.
Time of our visit there, all three plants capable of producing ceramic Arowana as many as 38 million square meters annually from the 16 line that they have. This amount will soon increase with the expansion that has been prepared to do if the machine starts to be installed in late 2010. In Cikande, what's interesting is the construction of factories that use an open concept. In fact, in the factory there is also a park. Beyond that, clearly visible from the factory area, ponds and parks where animals such as goats, chickens, pigeons and other birds roam free.
From the figures it appears that the exposure was able to double its production Arowana in a relatively short period of time. In just 15 years, from 1995 to 2010, factory production capacity rose more than 13 times and still will continue to grow again. Strike at its plant in the manufacturing facility has begun to wake up to the installation of two-line engines were expected to come and be installed later this year. With the completion of additional capacity, the Arowana will begin to climb the world's top 20 ceramic companies, exactly the number L6, having previously occupied the 25th place in 2009. Imagine, in just a period of 15 years, the Arowana can become major global players.
In Indonesia, Arowana currently occupies the second position after the Noble Ceramics, part of the Honor Industrindo. Mulia Ceramics predictable production capacity of about 130,000 square meters per day, while the Arowana has a production capacity of 110,000 square meters. Nevertheless, from a variety of Arowana terms began to show prowess. The company produces the largest single brand.
All the production is using the brand Arowana. Similarly, market capitalization on the Stock Exchange of Indonesians and business profitability, appears to be the largest Arowana than its competitor. This means the company's competitors must be on guard to see the development of the company.
Somewhat different from other ceramic companies are most focused on middle to upper market with premium ceramics in various forms of granite tiles and so on, Arowana instead focus on lower middle market. However, their products are certified Standard National Indonesia (SNI) showed that although their products are intended for that market, they guarantee the quality of ceramic products Arowana as promised. This commitment is not playing because they carry out the basic philosophy that they believe, that for us little people should not play with a quality kualitas.Produk (KW1) and two are distinguished by the color of cardboard. The retailer who play these qualities, for example by exchanging goods, will be dealt with firmly. All of this is driven by the owner to keep the religious attitude of protecting the little guy.
Visited the factory in Cikande, we really can be convinced that what is said by its founder that it is indeed reflected in the field. The factory uses the machines in the world's number one. They always build the plant on a turnkey basis by SACMI Italy. It shows their commitment to product quality.
Interestingly, even their first factory in Cikande IIA or known by the factory, who was 13 years old today still awake condition and even cleanliness. Their machines, including the refinery furnace wall continues to be cleaned three times a day so the plant is maintained clean. That is why if we stare up at the factory IIA, it still looks clean roof and blue paint even still looked relatively intact.
Hard work shown by all staff as well as innovations that they do eventually make their factory machines capable of working beyond capacity. For example, ceramic printing machine in Italy itself is only capable of producing 90 copies per minute, the company is able to produce 110 pieces per minute. That is why, as a whole acquired a very high productivity. The increase in productivity since 2003 to date has reached 117%. Imagine, it even has a factory with a capacity more than double than it should.
As a result of a very high productivity, Arowana able to produce the lowest cost of production. They even dare to proudly say they are the lowest production costs in Asia, even lower than production costs in China. In Asia there are no production costs lower than $ 2 per square meter. DiArwana, at that price, they even turn a profit. Today they are the most expensive products are priced Rp24.000 per square meter which consists of 11 pieces (each dusnya).
All of that in the end it reflects the principle of which is owned by the founder and owner, Tandean Rustandy, MBA. Men born in Pontianak is a relatively young spend most of his time in the United States to complete their studies at the University of Colorado and University of Chicago. Life experience that once a person makes it difficult to have a steely determination to take the welfare of the child. In addition to making the production of good quality but cheap, Tandean Rustandy too much to help build schools and working with the television station RCTI always help build houses for people who are very poor in the event House Surgery. This part of social responsibility (CSR) company.
Indonesia should take pride in this business. With hard work and strong principles, employers are able to become a model in a live competition, including with China. Hopefully many other dreams also can be accomplished.
last week I had the opportunity to visit a ceramic factory or full Arowana Arowana Citramulia Tbk PT Cikande area, Serang, Banten. This is the second plant at their disposal. The first factory in Tangerang, while the last plant in Gresik, East Java. Arowana built the first factory in 1995 with a production capacity of only about 2.88 million square meters per year, a second factory was built in 1997 with a capacity Cikande 4.5 million square meters per year. Capacity did not change until 2002, after the national economy experienced stability and even growth.
Time of our visit there, all three plants capable of producing ceramic Arowana as many as 38 million square meters annually from the 16 line that they have. This amount will soon increase with the expansion that has been prepared to do if the machine starts to be installed in late 2010. In Cikande, what's interesting is the construction of factories that use an open concept. In fact, in the factory there is also a park. Beyond that, clearly visible from the factory area, ponds and parks where animals such as goats, chickens, pigeons and other birds roam free.
From the figures it appears that the exposure was able to double its production Arowana in a relatively short period of time. In just 15 years, from 1995 to 2010, factory production capacity rose more than 13 times and still will continue to grow again. Strike at its plant in the manufacturing facility has begun to wake up to the installation of two-line engines were expected to come and be installed later this year. With the completion of additional capacity, the Arowana will begin to climb the world's top 20 ceramic companies, exactly the number L6, having previously occupied the 25th place in 2009. Imagine, in just a period of 15 years, the Arowana can become major global players.
In Indonesia, Arowana currently occupies the second position after the Noble Ceramics, part of the Honor Industrindo. Mulia Ceramics predictable production capacity of about 130,000 square meters per day, while the Arowana has a production capacity of 110,000 square meters. Nevertheless, from a variety of Arowana terms began to show prowess. The company produces the largest single brand.
All the production is using the brand Arowana. Similarly, market capitalization on the Stock Exchange of Indonesians and business profitability, appears to be the largest Arowana than its competitor. This means the company's competitors must be on guard to see the development of the company.
Somewhat different from other ceramic companies are most focused on middle to upper market with premium ceramics in various forms of granite tiles and so on, Arowana instead focus on lower middle market. However, their products are certified Standard National Indonesia (SNI) showed that although their products are intended for that market, they guarantee the quality of ceramic products Arowana as promised. This commitment is not playing because they carry out the basic philosophy that they believe, that for us little people should not play with a quality kualitas.Produk (KW1) and two are distinguished by the color of cardboard. The retailer who play these qualities, for example by exchanging goods, will be dealt with firmly. All of this is driven by the owner to keep the religious attitude of protecting the little guy.
Visited the factory in Cikande, we really can be convinced that what is said by its founder that it is indeed reflected in the field. The factory uses the machines in the world's number one. They always build the plant on a turnkey basis by SACMI Italy. It shows their commitment to product quality.
Interestingly, even their first factory in Cikande IIA or known by the factory, who was 13 years old today still awake condition and even cleanliness. Their machines, including the refinery furnace wall continues to be cleaned three times a day so the plant is maintained clean. That is why if we stare up at the factory IIA, it still looks clean roof and blue paint even still looked relatively intact.
Hard work shown by all staff as well as innovations that they do eventually make their factory machines capable of working beyond capacity. For example, ceramic printing machine in Italy itself is only capable of producing 90 copies per minute, the company is able to produce 110 pieces per minute. That is why, as a whole acquired a very high productivity. The increase in productivity since 2003 to date has reached 117%. Imagine, it even has a factory with a capacity more than double than it should.
As a result of a very high productivity, Arowana able to produce the lowest cost of production. They even dare to proudly say they are the lowest production costs in Asia, even lower than production costs in China. In Asia there are no production costs lower than $ 2 per square meter. DiArwana, at that price, they even turn a profit. Today they are the most expensive products are priced Rp24.000 per square meter which consists of 11 pieces (each dusnya).
All of that in the end it reflects the principle of which is owned by the founder and owner, Tandean Rustandy, MBA. Men born in Pontianak is a relatively young spend most of his time in the United States to complete their studies at the University of Colorado and University of Chicago. Life experience that once a person makes it difficult to have a steely determination to take the welfare of the child. In addition to making the production of good quality but cheap, Tandean Rustandy too much to help build schools and working with the television station RCTI always help build houses for people who are very poor in the event House Surgery. This part of social responsibility (CSR) company.
Indonesia should take pride in this business. With hard work and strong principles, employers are able to become a model in a live competition, including with China. Hopefully many other dreams also can be accomplished.
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